Marketing consulting - Greaves Marketing

Greaves Marketing, LLC is a specialized consulting firm focused on companies, senior living communities and other organizations that serve senior adults.

John Greaves has over 20 years of experience in the field of Sales and Marketing, with the last 10 years devoted to the difficult, yet gratifying, challenges specific to the senior market. He is a passionate advocate for integrating marketing with relationship-based sales, and he is an accomplished trainer and coach of selling teams.

Our clients engage with us to Dive Deep into their unique situation and maximize performance based on the problems at hand. A typical campaign starts with a comprehensive marketing assessment and strategic plan.

A performance improvement campaign can include:

refining your product and brand message
maximizing price and profitability
opening up customer channels
sales training and
leadership coaching

Use our Contact Us page to get started.

Our Partnership with DEI Sales Management Central

by John Greaves | Sep 11, 2017 | Uncategorized

Greaves Marketing, LLC has entered a strategic partnership with DEI Sales Management Central, of Omaha, Nebraska. John Greaves is serving dual roles with DEI Central as Director of Marketing and as a DEI Implementation Coach focused on Senior Living portfolios. DEI...

The case for switching things up.

by John Greaves | Jun 20, 2016 | Brand Building, Coaching, Consulting, Sales Improvement

My son David is reminding me lately of the value of switching things up. For several years, he has focused on watercolors and printmaking as his primary artistic outlets. A few weeks ago, he raided my art box for some old brushes and paint tubes, built himself a...

Building Blocks of Sales Success 4 of 4: Go the Distance

by John Greaves | Mar 10, 2016 | Coaching, Sales Improvement

While this is the fourth of four installments, it is really just the beginning. Understanding the Building Blocks gives a sales counselor the foundation they need, but now it’s time to build the house above it. Your experience, your practice and the storytelling...

Building Blocks of Sales Success 3 of 4: Commit to the Prospect

by John Greaves | Mar 9, 2016 | Coaching, Sales Improvement

The life of a sales counselor gets much, much easier when they set aside their intent to sell. It also becomes more successful, satisfying and purposeful. Everybody wins when you stop selling and start truly caring about what happens to the person across from you. We...

Building Blocks of Sales Success 2 of 4: Create Value

by John Greaves | Mar 1, 2016 | Coaching, Sales Improvement

In the summer of 2015, I accompanied my son, 7 other scouts and three other adults on a backpacking trip at Philmont Scout Ranch in northern New Mexico. We spent a grueling ten days hiking in the backcountry with heavy packs, rocky trails and lots of elevation change...

Building Blocks of Sales Success 1 of 4: Build Trust

by John Greaves | Feb 25, 2016 | Coaching, Sales Improvement

This is the first in a series of four articles about the building blocks of sales success. These ideas are typically presented as a discussion during a Greaves Marketing small-group sales training seminar. I have used this presentation format many times over the last...

Elements of an Effective Tour…

by John Greaves | Feb 23, 2016 | Coaching, Sales Improvement

Any Senior Living CRM system has a task labeled “Tour,” but not everyone is fully aware of what it means to complete one successfully. I’ve had questions about that lately, so here is my take on what it means to tour a prospect successfully: If...

Avoid the trap of “jump to solve” in a sales discussion…why and how to use ACTS.

by John Greaves | Feb 11, 2016 | Coaching, Sales Improvement

A long time ago, I had a conversation with a struggling sales counselor. They were frustrated that a prospect who seemed like a great fit had broken off the conversation and wouldn’t respond to calls. It turns out that the prospect had some objections, but each...

Why Mindset means everything for sales success…and everything else.

by John Greaves | Feb 6, 2016 | Coaching, Consulting, Sales Improvement

I was introduced to Dr. Carol Dweck’s concept of Growth Mindset versus Fixed Mindset several years ago and it has made its way into practically every aspect of my life. This simple, but powerful, concept broadly divides behaviors and thought patterns into two...

Never forget the power of your Vision Statement.

by John Greaves | Feb 4, 2016 | Brand Building, Coaching, Consulting

I sat in on a morning “stand up” meeting at a client community today, and they ended their meeting (and started the workday) with a recitation of the company vision statement led by a department head: “Our Vision is to create a radiant organization...

« Older Entries